Projects
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Reviving a beloved beauty brand to lead diversity
Brand Positioning | Brand IdentityTeam size: 10+ THE CHALLENGE Helped Beautycon, the world’s leading beauty conference, rebrand with a makeover that rebuilt its reputation as a diverse, inclusive and vibrant brand after its pandemic hiatus and new ownership, under the inspiring wing of Essence Ventures. MY WORK THE IMPACT In June 2023, Beautycon unveiled its…
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Protected: Unlocking the Web 3.0 future of sneaker culture
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Protected: Rethinking Travel: designing habits for greater sustainability
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Protected: Enhancing sports fandom with next-gen tech
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Pitching a more accessible ballet community
Brand positioning | Brand storytelling | Pitch developmentTeam size: 2 THE CHALLENGE Helped former US principal dancer, Casey Herd, define a brand positioning and articulate a fundraising pitch for his nonprofit organization, Ballet Rising, which is on a mission to make ballet more inclusive and accessible around the world. MY WORK THE IMPACT Using the…
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Inhale us: an olfactive ceremony
Designing an ode to an underrated sense: smell Featured on the 2022 ‘Living with Scents’ exhibition at the Museum of Craft and Design (MCD) in San Francisco Inhale Us, designed in 2018 by Sofia Caraza, is an essentially olfactive ceremony, aided by touch and music and shared by three close friends — a host and…